1954 MERCURY


Model Designations:

Mercury Custom

Mercury Monterey




MERCURY CUSTOM:


2 Door Hardtop Coupe, 6 Passenger, Body # 60E

Base Price: $2,315; Shipping Weight: 3,485 Pounds

Production Total: 15,234


2 Door Sedan, 6 Passenger, Body # 70B

Base Price: $2,194; Shipping Weight: 3,435 Pounds

Production Total: 37,146


4 Door Sport Sedan, 6 Passenger, Body # 73B

Base Price: $2,251; Shipping Weight: 3,480 Pounds

Production Total: 32,687




MERCURY MONTEREY:


2 Door Hardtop Coupe, 6 Passenger, Body #60B

Base Price: $2,452; Shipping Weight: 3,520 Pounds

Production Total: 79,533


2 Door Sun Valley Hardtop Coupe, 6 Passenger, Body #60F

Base Price: $2,582; Shipping Weight: 3,535 Pounds

Production Total: 9,761


4 Door Sedan, 6 Passenger, Body # 73C

Base Price: $2,333; Shipping Weight: 3,515 Pounds

Production Total: 65,955


2 Door Convertible Coupe, 6 Passenger, Body # 76B

Base Price: $2,610; Shipping Weight: 3,620 Pounds

Production Total: 7,293


4 Door Station Wagon, 6 Passenger, Body # 79B

Base Price: $2,766; Shipping Weight: 3,735 Pounds

Production Total: 11,656






1954 MERCURY


Chassis:


Wheelbase: 118"


Tire Sizes:

Convertible & Station Wagon: 7.60 X 15"

All Others: 7.10 X 15"



General Engine Specifications:



V-8 Engine:

Engine Type: Overhead Valve, V-8

Bore & Stroke: 3.625" x 3.10"

Engine Displacement: 256 Cu. In.

Compresssion Ratio: 7.50 to 1

Taxable Horsepower: 42.05

Horsepower: 161 @ 4,400 RPM

Maximum Torque: 238 Ft. Lbs. @ 2,200 RPM

Normal Oil Pressure: 40 PSI




Tune Up Specifications:


Ground Polarity: Positive

Voltage: 6 Volts

Spark Plug Type: Champion H-10, or Equivalent

Spark Plug: Gap .031;

Point Gap: .015

Distributor Cam Angle: 26 to 28-1/2 Degrees

Firing Order: 1-5-4-8-6-3-7-2

Ignition Timing: 3 Degrees BTDC on Pulley

Engine Idle Speed: 425-440 RPM (In Drive on Automatic Transmission)

Cylinder Head Torque: 65-75 Ft. Lbs

Comprression Pressure @ Cranking Speed: 120 PSI (Minimum)



Valve Specifications:


V-8 Engine:

Running Clearance, Hot:

Intake .019

Exhaust .019

Valve Seat Angle: 45 degrees

Valve Timing: Intake Opens 8 Degrees Before Dead Center

Exhaust Closes 5 degrees After Top Dead Center

Valve Spring Pressure: 132 Lbs @ 1.50 inches

Cam Lobe Lift @ Zero Lash:

Intake: .350"

Exhaust: .350"

Valve Stem Clearance:

Intake .001"-.0024"

Exhaust .002"-.003"

Valve Stem Diameter:

Intake: .3415"-.3425"

Exhaust: .3405"-.3415"



Pistons, Rings, Wrist Pins, Crankshaft & Bearing Data:


Pistons Removed from Above

Fitting Pistons:

Shim Thickness: .002"

Pounds Pull on Scale: 5-10

Ring End Gap:

Compression: .010"

Oil: .010"

Wrist Pin Diameter: .9121"

Rod Bearings:

Shaft Diameter: 2.188"-2.189"

Rod Bearing Clearance: .0005"-.0025"

Rod End Play: .006"-.016"

Rod Bolt Torque: 45-50 Ft. Lbs.

Main Bearings:

Shaft Diameter: 2.498"-2.199"

Main Bearing Clearance: .0005"-.0025"

Thrust on Center Bearing

Crankshaft End Play: .002"-.006"

Main Bolt Torque: 85 Ft. Lbs.




Capacities:


V-8 Engine:

Cooling System:

Without Heater: 19 Quarts

With Heater: 20 Quarts

Radiator Cap Pressure: 12 to 15 PSI

Fuel Tank: 19 Gallons;

Engine Oil Refill: 5 Quarts*

Manual Transmission: 3 Pints

Manual Transmission with Overdrive: 4-1/2 Pints

Automatic Transmission: 9-3/4 Quarts

Rear Axle: 3-1/2 Pints


* Add 1 Quart for Oil Filter




Generator & Regulator Specifications:


Generator #B5C-10002A

Rotation: Clockwise

Ground Polarity: Positive

Generator Output: 40 Amperes @ 1,750 RPM

Brush Spring Tension: 24-28 Ounces

Field Current @ 6 Volts: 2.5 to 2.8 Amperes

Regulator # B5A-10505C

Cutout Relay

Voltage to Close Points: 6.3 Volts

Voltage Regulator Setting: 7.6 Volts

Current Regulator Setting: 40 Amperes






Starting Motor Specifications:


Part #FAC-11002G

Rotation: Clockwise

Brush Spring Tension: 48 to 56 Ounces

No Load Test: 70 Amperes, 6 Volts, @ 5,000 - 6,000 RPM

Torque Test: 700 Amperes, 3.5 Volts, 14 Ft. Lb. Torque



Distributor Specifications:


Part #FAE-12127C

Rotation: Counter-Clockwise

Cam Angle: 26 to 28-1/2 Degrees

Breaker Point Gap: .015"

Condenser Capacity: .21 to .25 Mfds.

Breaker Arm Tension: 17 to 20 Ounces

Vacuum Advance Data:

Inches of Vacuum to Start Plunger Movement: .24" @ 500 RPM

Inches of Vacuum for Full Plunger Travel: 1.52 @ 2,000 RPM

Maximum Vacuum Advance: 15-1/4 to 16-1/2 Degrees





Rear Axle & Brake Cylinder Specifications:

Ring Gear & Pinion Backlash: .003"-.008"

Drive Pinion Adjustment: Shims

Drive Pinion Bearing Adjustment: Shims

Wheel Cylinder Bore:

Front: 1-1/8"

Rear: 7/8"

Master Cylinder Bore: 1"



Wheel Alignment Specifications:


Caster: - 3/4;

Camber: +3/8;

Toe-In; 3/32" to 5/32"

Toe-Out on Turns:

Outer Wheel: 20 Degrees

Inner Wheel: 25 Degrees

Kingpin Angle: 7 Degrees @ 3/4 Camber




Holley Carburetor Adjustments:


Model 2140

4 Barrel

Idle Screw Turns to Open: 1-1/4

Float Setting, Closed: 1/4"

Dashpot Setting: .040"-.064"

Automatic Choke Setting: Line mark on cover with long mark on choke housing.



Popular Options:


Radio, Heater, Power Steering, Power Brakes, Power Seat, Power Windows, Sideview Mirror, Sport Light, Fog Lamps, Locking Gas Cap, Vanity Mirror, White Sidewall Tires, Overdrive, Automatic Transmission, Two-Tone Paint.




1954 Mercury Historical Data:


Total production of 1954 Mercury's was 259,305.




Paint Colors & Codes:


Code Color


01 India Black

02 Atlantic Blue

03 Lakeland Blue

04 Mohawk Maroon

05 Granby Gray

08 Country Club Tan

10 Bloomfield Green

11 Brentwood Brown

12 Glenoaks Green

15 Parklane Green

17 Bittersweet

18 Yosemite Yellow

21 Siren Red

22 Arctic White (Gray)




Promotional Model Cars Produced:


Metal: 2 Door Hardtop