1937 PIERCE-ARROW

Model Designations: Model 1701, 8 Cylinder, 139,” 144 & 147” Wheelbase:

Coupe, 2 Passenger, 139” Wheelbase

Base Price: $3,195

Club Berline, 5 Passenger, 139” Wheelbase

Shipping Weight: 5,600 Lbs., Base Price: $3,495

Club Sedan, 5 Passenger, 139” Wheelbase

Shipping Weight: 5,600 Lbs., Base Price: $3,295

Convertible Roadster Coupe, 2 Passenger, 139” Wheelbase

Shipping Weight: 5,590 Lbs., Base Price: $3,295

4 Door Sedan, 139” Wheelbase

Base Price: $3,195

Convertible Sedan, 5 Passenger, 139” Wheelbase

Base Price; Not Available

Production Total for above 7 models: 50

7 Passenger Limousine, 144” Wheelbase

Base Price: $3,650

7 Passenger Sedan, 144” Wheelbase

Base Price: $3,500

Production Total for above 2 models: 61

7 Passenger Limousine, 147” Wheelbase

Base Price: Not Available

7 Passenger Sedan, 147” Wheelbase

Base Price: Not Available

Production Total for above 2 models: 10

Model Designations: Model 1702, 12 Cylinder, 139,” & 144” Wheelbase:

4 Door Sedan

Base Price: $3,900

Convertible Roadster Coupe, 2 Passenger

Shipping Weight: 5,800 Lbs., Base Price: $3,695

5 Passenger Club Sedan

Shipping Weight: 5,850 Lbs; Base Price: $3,795

5 Passenger Club Berline

Shipping Weight: 5850 Lbs.; Base Price: $3,945

5 Passenger Club Sedan

Shipping Weight: 5,920 Lbs.; Base Price: $4,650

4 Door Formal Sedan

Base Price: Not Available

Production Total for above 6 models: 20

Model Designations: Model 1703, 12 Cylinder, 147” Wheelbase:

7 Passenger Sedan

Shipping Weight: 6,065 Lbs.; Base Price: $4,855

7 Passenger Limousine

Shipping Weight: 6,145; Base Price: $4,995

7 Passenger Town Car

Shipping Weight: 6,100 Lbs; Base Price: $6,600

Brunn Metro Town Car, 7 Passenger

Shipping Weight: 6,085 Lbs.; Base Price: $5,795

Total Production for Model 1703: 28

General Specifications

8 Cylinder Engine Specifications:

Bore & Stroke: 3-1/2" x 5"

Engine Displacement: 385 Cu. In.

Taxable Horsepower: 39.2

Horsepower: 150 @ 3,400 RPM

12 Cylinder Engine Specifications:

Bore & Stroke: 3-1/2" x 4"

Engine Displacement: 462 Cu. In.

Taxable Horsepower: 55.80

Horsepower: 185 @ 3,400 RPM

Tune Up Specifications – 8 & 12 Cylinder Engines:

Spark Plug: Gap .0252

Point Gap: .018”;

Supercharged Model:

Timing Mark: On Flywheel

Spark Timing: IGN Mark on Flywheel

Piston & Ring Data-All Series

Piston Removal: From Above

Pistons should be fitted with a skirt clearance of .001” on 1935-1936, and .002” on 1937 & 1938.

Ring End Gaps: .

1935 Models: 013” to .021”

1936 Models: .016” to .018

1937-1938 Models: Compression Rings: .020” to .025”

Oil Rings: .013” to .021”

Main Bearing Clearances

Main Bearing Clearances: .0015” to .003”

Crankshaft end thrust is taken in the front main bearing and end play clearance: .002” to .004”

Wheel Alignment Specifications

Caster:

1935 Models: ¾ degree

1936 12 Cylinder Models: ¾ degree

All other models, 1935-1938: 1 degree

Camber: All models, 1 degree

Toe in:

1935, 1937, & 1938 Models: ¼”

1936 Eight cylinder models: ¼”

1936 Twelve cylinder models: 3/16”

Starting Serial Numbers

Model 845: 2090001

Model 1245: 3120001

Model 1255: 3570001

Model 1601: 2215001

Model 1602: 3130001

Model 1603: 3150001

Model 1701: 2225001

Models 1702 & 1703: 3160001

Model 1801: 2230001

Model 1802: 3165001

Model 1803: 3190001